Best friends of near on 30 years and more like brothers. Jason & Rob from Manchester now have families of their own. As Fathers they know first hand how hard it can be to buy clothing for kids and partners. With this in mind Jason decided it was time to bring his ideas to the public by creating Bella Amore streetwear Limited. The brand name came from Jasons Italian heritage and the love of his daughter. Jason is the company director and designer. Rob is the company sales & marketing executive. With a strong background in fashion, street smart senses, family values and life long best friend status Jason & Rob aim to take Bella Amore streetwear to the masses.